{"id":17026,"date":"2021-04-13T13:58:45","date_gmt":"2021-04-13T13:58:45","guid":{"rendered":"http:\/\/ci028085f6f000276c"},"modified":"2021-04-13T13:58:45","modified_gmt":"2021-04-13T13:58:45","slug":"time-magazine-to-hold-bitcoin","status":"publish","type":"post","link":"https:\/\/bitcoinmagazine.com\/business\/time-magazine-to-hold-bitcoin","title":{"rendered":"TIME Magazine To Hold Bitcoin"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>The CEO of digital currency investment firm Grayscale, Michael Sonnenshein, has <a href=\"https:\/\/twitter.com\/Sonnenshein\/status\/1381662798585946112\" target=\"_blank\" rel=\"noopener\">announced<\/a> a partnership with <em>TIME Magazine<\/em> to produce a video series about cryptocurrencies, with the publication being paid in bitcoin and choosing to hold BTC on its balance sheet.<\/p>\n<p>\u201cThrilled Grayscale is partnering with <em>TIME<\/em> on a new video series coming this summer explaining the crypto space,\u201d Sonnenshein tweeted. \u201cEqually as important, [<em>TIME<\/em> Presiden] Keith Grossman and <em>TIME<\/em> has agreed to be paid in bitcoin \u2014 and will hold the BTC on their balance sheet. A first for our media partnerships!\u201d<\/p>\n<p>The New York-based publication recently indicated its leanings toward Bitcoin and other crypto assets when it <a href=\"https:\/\/www.linkedin.com\/jobs\/view\/2459287290\/\" target=\"_blank\" rel=\"noopener\">revealed<\/a> that it was seeking to employ a chief financial officer that had \u201ccomfort with Bitcoin and cryptocurrencies.\u201d In the job listing, the publication cited the fact that its industry was undergoing an evolution and that it needed the guidance of a CFO who would help it keep up. <\/p>\n<p>\u201cThe media industry is undergoing a rapid evolution, TIME is seeking a Chief Financial Officer who can help guide its transformation,\u201d per the listing.<\/p>\n<p>Apart from this, the publishing house also had three of its covers sold as nun-fungible tokens (NFTs), another indicator of the firm\u2019s growing pro-crypto leanings.<\/p>\n<p>According to <a href=\"https:\/\/www.thestreet.com\/crypto\/bitcoin\/time-magazine-to-hold-bitcoin\" target=\"_blank\" rel=\"noopener\"><em>TheStreet Crypto<\/em><\/a>, \u201cTIME represents the first legacy media brand that will hold bitcoin.\u201d <\/p>\n<p>Notably, the firm would be joining the likes of MicroStrategy, Tesla, Square and a host of other top firms that hold bitcoin on their books. Many of these firms believe that the digital asset could serve as a hedge to protect them against rising inflation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legacy media institution TIME Magazine will be paid for a cryptocurrency video project in bitcoin and hold the asset on its balance sheet.<\/p>\n","protected":false},"author":3283,"featured_media":7097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[604,294,1870],"class_list":{"0":"post-17026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-corporate-treasury","9":"tag-grayscale","10":"tag-time-magazine"},"author_data":{"id":3283,"name":"Oluwapelumi Adejumo","nicename":"oluwapelumi-adejumo","avatar_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/12\/oluwapelumi-adejumo-promo-image-96x96.jpg"},"featured_image_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/11\/how-corporate-bitcoin-treasuries-help-us-all.png","_links":{"self":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/17026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/users\/3283"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/comments?post=17026"}],"version-history":[{"count":0,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/17026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media\/7097"}],"wp:attachment":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media?parent=17026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/categories?post=17026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/tags?post=17026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}