{"id":10301,"date":"2022-04-01T01:30:00","date_gmt":"2022-04-01T01:30:00","guid":{"rendered":"http:\/\/ci029d8c38500027cb"},"modified":"2025-10-01T13:07:43","modified_gmt":"2025-10-01T18:07:43","slug":"building-a-bitcoin-company-during-adoption","status":"publish","type":"post","link":"https:\/\/bitcoinmagazine.com\/business\/building-a-bitcoin-company-during-adoption","title":{"rendered":"Building A Bitcoin Company As Bitcoin Becomes Mainstream Featuring Will Reeves"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div class=\"youtube-embed\" data-video_id=\"O_DIuH70MBE\"><iframe loading=\"lazy\" title=\"A New Bitcoin Cycle Is Starting w\/ Will Reeves\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/O_DIuH70MBE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=O_DIuH70MBE\" target=\"_blank\" rel=\"noopener\">Watch This Episode On YouTube<\/a><\/p>\n<p><strong>Listen To The Episode Here:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/a-new-bitcoin-cycle-is-starting-w-will-reeves\/id1459884105?i=1000555744593&amp;l=en\" target=\"_blank\" rel=\"noopener\">Apple<\/a><\/li>\n<li><a href=\"https:\/\/open.spotify.com\/episode\/1ZhzZAGgg2bAIIzTAVGwZY?si=fb128cc186984788\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/li>\n<li><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9iaXRjb2lubWFnYXppbmUubGlic3luLmNvbS9yc3M\/episode\/ODBiZGNhYjUtNmNmNC00NGQyLWIzMDUtZmIzMjRmOTA2ZTVh?sa=X&amp;ved=0CAcQkfYCahgKEwjopYeF5-_2AhUAAAAAHQAAAAAQ0AE\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/li>\n<li>Libsyn <\/li>\n<li><a href=\"https:\/\/rumble.com\/vz2pib-a-new-bitcoin-cycle-is-starting-w-will-reeves.html\" target=\"_blank\" rel=\"noopener\">Rumble<\/a><\/li>\n<li><a href=\"https:\/\/overcast.fm\/+Rp4q36jVo\" target=\"_blank\" rel=\"noopener\">Overcast<\/a><\/li>\n<\/ul>\n<p>The hosts of the \u201cBitcoin Magazine Podcast\u201d sit down with Will Reeves, CEO of Fold, which is a bitcoin reward card, to discuss the growth of the company and how the products built for Bitcoiners have gained mainstream acceptance by legacy institutions.<\/p>\n<p><a href=\"https:\/\/foldapp.com\/\" target=\"_blank\" rel=\"noopener\">Fold<\/a> started as a way for Bitcoin early adopters to purchase gift cards using sats and the company has since offered a full-scale debit card where users get bitcoin back for making purchases. Reeves shares how the times have changed where he no longer worries about being the most \u201cbuttoned-up person in the room\u201d when meeting with legacy financial companies such as Visa. As Bitcoin has developed into a well-known and valuable brand, these institutions are quicker to recognize the importance of building out bitcoin services.<\/p>\n<p>Reeves expresses hope for creating a more inclusive financial system that isn\u2019t based on predatory lending practices. He asks, <\/p>\n<blockquote>\n<p>\u201cWhat about bitcoin as collateral? How can that empower people in their everyday lives to get access to really great credit based on the bitcoin they have; not with predatory consumer credit, not with all of these various things that have been able to exclude people from the system.\u201d<\/p>\n<\/blockquote>\n<p>Reeves wants to ensure that Fold creates a product that brings access to financial services to more people.<\/p>\n<p>Reeves brings up interesting considerations for companies who want to build services for Bitcoin: he recommends against companies custodying bitcoin for their customers. <\/p>\n<blockquote>\n<p>\u201cThere are Bitcoin companies that really try to have Bitcoin change these services in a big way and there are others that just slap it onto it and don\u2019t actually look at how that creates an attack vector for Bitcoin.\u201d<\/p>\n<\/blockquote>\n<p>Ultimately, companies like Fold are paving the way for businesses and other financial institutions to be interoperable with Bitcoin and its user base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Reeves talks about the growth of his company, Fold, and how current Bitcoin products allow for a better user experience than in the past.<\/p>\n","protected":false},"author":2520,"featured_media":1145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[392,2016,455,1826,178,209,1216],"class_list":{"0":"post-10301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-adoption","9":"tag-bitcoin-2022","10":"tag-bitcoin-companies","11":"tag-bitcoin-magazine-podcast","12":"tag-financial-institution","13":"tag-fold","14":"tag-podcast"},"author_data":{"id":2520,"name":"Bitcoin Magazine","nicename":"bitcoin-magazine","avatar_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2025\/01\/bitcoin-magazine-logo.jpeg"},"featured_image_url":"https:\/\/bitcoinmagazine.com\/wp-content\/uploads\/2024\/11\/fold-app-emerges-from-beta-with-sats-back-rewards.jpg","_links":{"self":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/10301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/users\/2520"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/comments?post=10301"}],"version-history":[{"count":0,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/posts\/10301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media\/1145"}],"wp:attachment":[{"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/media?parent=10301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/categories?post=10301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcoinmagazine.com\/wp-json\/wp\/v2\/tags?post=10301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}