Companies are vertically integrating Bitcoin across four stages: Accept, Hold, Produce, Build, wiring them together into flywheels to create structural moats.
Steak ‘n Shake exec Michael Boes told Bitcoin 2026 attendees that Bitcoin has become central to the chain’s turnaround, driving 2 million new customers, cutting costs, and helping fund a healthier menu overhaul.
Steak ’n Shake teased a Bitcoin-themed “Milkshake” for the Bitcoin Conference 2026, reinforcing its broader Bitcoin-focused strategy spanning payments, treasury, and payroll.
Steak ‘n Shake is launching a bitcoin bonus program for hourly workers, giving $0.21 per hour worked that vests after two years, following its $10 million corporate bitcoin purchase.
Steak ’n Shake is making history as the first major restaurant to create a Strategic Bitcoin Reserve, adding all Bitcoin payments to its SBR and taking a bold step into cryptocurrency adoption.
Fold Holdings has partnered with Steak ’n Shake to offer customers $5 in bitcoin through the Fold app when they purchase a Bitcoin Meal or Steakburger and upload their receipt.
American fast-food chain Steak ‘n Shake has abandoned plans to accept Ethereum payments following criticism from Bitcoin supporters.
The 90-year-old chain, which began accepting Bitcoin...