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TheSoul Publishing
Senior Social Media Marketing Lead
about 1 month ago | 169 views | 9 applications

About the company

TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites. Together with our network of 15,000 talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media. As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide, and we continue to expand our influence in the creator economy through strategic acquisitions like Mediacube and Underscore Talent. We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!

Job Summary

Responsibilities

šŸ“Support the development and execution of integrated social media strategies in collaboration with brand and creative leads; šŸ“Conduct platform audits, trend analysis, and competitor benchmarking to identify growth opportunities; šŸ“Build systems for interpreting performance data and presenting insights to internal and external stakeholders; šŸ“Stay ahead of platform algorithm shifts, new features, and best practices across YouTube, TikTok, Instagram, Facebook, and emerging platforms; šŸ“Guide the development of editorial calendars, captions, and platform-optimized creative briefs

Requirements

šŸ“5+ years of experience in social media strategy, content marketing, or social media growth roles (agency experience preferred, client experience a must); šŸ“2+ years of experience managing and mentoring team members across SMM functions; šŸ“Solid experience in social media organic growth; šŸ“Strong knowledge of YouTube, Facebook, Instagram and TikTok, their features and metrics; šŸ“Deep understanding of content performance drivers, platform algorithms and best practices, audience behavior and growth techniques

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