About the company
Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
Job Summary
What youâll do
📍Own lifecycle strategy for institutional engagement, prioritizing opportunities across onboarding, activation, engagement, and retention 📍Define and execute automated and triggered contact strategies to support engagement goals 📍Build lifecycle campaigns aligned with key customer moments, in collaboration with cross-functional partners 📍Use segmentation and experimentation (e.g., A/B testing) to optimize creative, targeting, and messaging 📍Establish performance reporting to measure impact and guide roadmap planning 📍Operate lifecycle tools and data systems to deliver personalized, compliant communications at scale
What you bring
📍7+ years of experience in lifecycle, growth engagement, or marketing automation in tech or regulated environments 📍Proven ability to build segmentation and automated journeys using marketing automation platforms 📍Strong experimentation mindset, with skills in hypothesis development, testing, and iteration 📍Analytical fluency with tools like SQL and comfort collaborating with data science 📍Cross-functional leadership skills to align with marketing, product, commercial, events, creative, and legal teams 📍Excellent communicator with the ability to translate complex ideas into customer-facing messaging 📍Agility in learning new product domains and operating in dynamic, fast-paced environments
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
