About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍Develop, manage, and execute the editorial calendar for all crypto-related content, ensuring consistency, quality, and timeliness. 📍Collaborate with other departments, such as marketing, design, and public relations, social media, to create multimedia content that aligns with our brand's goals and objectives. 📍Edit and proofread a wide variety of content, including articles, reports, blog posts, press releases, social media captions, and email newsletters, ensuring that all content is accurate, engaging, and free of errors. 📍Keep abreast of the latest trends, news, and developments in the cryptocurrency and blockchain space, and offer strategic insights to help shape our content strategy accordingly. 📍Work closely with SEO and marketing specialists to optimize content for search engines, increase organic traffic, and drive user engagement. 📍Establish relationships with key industry influencers, thought leaders, and media outlets, leveraging their expertise and reach to enhance our content's credibility and reach. 📍Monitor the performance of published content using data analytics tools, and provide insights and recommendations to improve future content initiatives. 📍Ensure adherence to all legal, ethical, and regulatory requirements related to cryptocurrency and content publishing.
Requirements
📍Bachelor's degree in Journalism, Communications, English, or a related field. 📍A minimum of 10+ years of experience in content creation, editing, and management, with a strong focus on the crypto and blockchain industry. 📍Experience across PR, Marketing, Communications, etc would be a plus. 📍Proven track record of managing medium-to-large global teams and implementing successful content strategies. 📍Expertise in SEO best practices and content analytics tools to drive engagement and improve content performance. 📍Exceptional writing, editing, and proofreading skills, with an outstanding ability to adapt your writing > 📍Strong understanding of the cryptocurrency and blockchain industry, including key players, trends, technologies, and regulatory environment. 📍Highly organized and detail-oriented, with excellent time management skills and the ability to prioritize tasks effectively, in addition to being an expert problem-solver. 📍Excellent interpersonal skills, with the ability to work collaboratively across multiple departments and influence stakeholders at all levels. 📍Flexibility to adapt to a constantly evolving industry, staying informed of new trends and developments that could shape the future of content creation in the crypto space.



