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Robinhood
Product Marketing Manager Crypto Onchain
5 days ago | 106 views | 1 applications

Product Marketing Manager Crypto Onchain

Full-time
New York, North America

About the company

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Job Summary

What you’ll do

📍Own product marketing for Robinhood Crypto’s onchain products, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with cross-functional counterparts 📍Translate technical concepts into clear narratives, messaging, and customer-facing marketing that resonates with developers and ecosystem partners 📍Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives 📍Serve as a strategic advisor to product and engineering teams, helping inform roadmaps and product improvements based on developer feedback, ecosystem insights, and market dynamics 📍Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience 📍Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement across Robinhood Crypto’s onchain ecosystem 📍Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements 📍Be a strong customer champion, creative marketer, and problem solver

What you bring

📍7+ years experience in product marketing in tech (developer products a plus) 📍Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels 📍Ability to break down complex concepts so they’re simple, clear, and human 📍Strong relationship-building skills and ability to lead cross-functionally through influence 📍Data-informed decision making, including familiarity with experimentation and performance measurement 📍Comfort operating in regulated products and partnering closely with legal and compliance teams 📍Thrives in a fast-paced environment with a bias toward action

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.

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