RESPONSIBILITES OF THE ROLE

📍Develop and Execute Performance Marketing Strategies:
📍Create and implement comprehensive B2C performance marketing strategies to drive customer acquisition, conversion, and retention. 📍Utilise a data-driven approach to optimize campaigns across various channels, including but not limited to paid search, paid social, programmatic display advertising. 📍Campaign Management: 📍Oversee end-to-end campaign management, from ideation and planning to execution, monitoring, and reporting. 📍Optimise campaign performance through continuous testing and analysis, adjusting strategies based on key performance indicators (KPIs). 📍Budget Management: 📍Manage and allocate marketing budgets effectively, ensuring maximum ROI. Provide regular budget updates and performance reports to key stakeholders. 📍Analytics and Reporting: 📍Utilise analytics tools to track, analyze, and report on campaign performance. 📍Provide actionable insights and recommendations to improve overall marketing effectiveness. 📍Cross-functional Collaboration: 📍Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of marketing strategies with overall business objectives. 📍Work closely with the creative team to develop compelling and effective ad creatives. 📍Stay Informed on Industry Trends: 📍Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in performance marketing strategies.

EXPERIENCE REQUIRED

📍Bachelor’s degree in Marketing, Business, or a related field professional certification. 📍Proven experience in B2C performance marketing, with a focus on customer acquisition and revenue growth. 📍Experience in the payments, crypto or FinTech industry would be highly advantageous.
📍Proven track record of growing revenue efficiently through the optimisation of paid search, paid social, and display campaigns. 📍Experience with the following marketing channels: Google/UAC, YouTube, Apple Search Ads, Display/Programmatic, DSPs, Facebook/Instagram, Reddit. 📍In-depth knowledge of digital marketing channels, analytics tools, and marketing technologies (PowerBi, Looker, Tableau, Google Analytics). 📍Strong analytical skills and the ability to interpret data to make informed decisions. 📍Excellent project management and organisational skills. 📍Demonstrated success in managing marketing budgets and achieving ROI targets. 📍Creative thinking and problem-solving abilities. 📍Strong communication and interpersonal skills. 📍Have a deep understanding of online marketing & ecommerce.  📍Understanding of market research and data analysis methods.  📍Creative with analytical capabilities.  📍Outstanding communication and interpersonal abilities.