How you will make an impact

📍Develop and execute a structured digital marketing strategy with clear objectives, KPIs, and measurable outcomes. 📍Identify and segment target audiences, creating player personas to tailor campaigns and improve engagement. 📍Build and refine marketing funnels, mapping out the user journey from discovery to long-term retention. 📍Plan, manage, and oversee the content calendar, ensuring a steady pipeline of social media, community, and promotional content that aligns with marketing goals. 📍Write and refine marketing copy for social media, website, in-game promotions, and other marketing materials. 📍Work closely with designers and video teams to ensure visual assets support campaign goals and brand identity. 📍Develop and enforce brand guidelines, ensuring consistent messaging and tone across all marketing channels. 📍Track and analyze marketing performance, providing data-driven insights to refine campaigns and improve efficiency. 📍Identify and experiment with trends, activations, and engagement strategies to increase visibility and player interaction. 📍Review and assess performance ads, analyzing key metrics to refine targeting, messaging, and creative effectiveness. 📍Coordinate with leadership and cross-functional teams, ensuring marketing efforts align with business and game objectives.

Your Character Build

📍5+ years of senior marketing experience in the gaming industry. 📍Deep understanding of marketing fundamentals, including strategy, positioning, and audience segmentation. 📍Proven ability to define and execute marketing strategies that drive user acquisition and retention. 📍Strong analytical skills, with experience tracking KPIs, analyzing campaign performance, and optimizing based on data. 📍Experience managing and optimizing performance ads, using data insights to improve targeting and effectiveness. 📍Experience leading content strategy, working with designers, and managing digital brand presence. 📍Self-starter with a high level of ownership, capable of working independently without waiting for direction.

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