Responsibilities

📍Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces. Own the function from end-to-end, defining how we measure success, priorities, and the future roadmap. 📍Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership. 📍Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention. 📍Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth. 📍Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives. 📍Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines. 📍Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels.

Qualifications

📍6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution. 📍Extensive experience building and executing complex CRM campaigns with multiple stakeholders. 📍Experience with CRM tools such as Braze and other campaign-building tools. 📍A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus. 📍Strong skills in analytic tools and knowledge of experimentation principles. 📍In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing.

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