Responsibilities:

📍Drive and lead lifecycle marketing efforts across Brazil, creating, developing, and preparing campaigns for all business assets and implementing the strategies with the highest ROI; 📍Responsible for the comprehensive management of user lifecycle metrics: activation, retention, and regaining churned users; 📍Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; 📍Create and manage lifecycle marketing KPIs, with emphasis on driving conversions via Electronic Direct Mail (EDM) channels such as email, app push, and inmail; 📍Measure, understand, and report critical metrics within the organization; 📍Collaborate with various stakeholders to design, monitor, analyze, and optimize marketing campaigns; 📍Establish marketing best practices (including segmentation, A/B testing strategies, and email journeys) using data-driven insights; 📍Coordinate with regional teams to ensure that technical requirements are met to implement lifecycle marketing strategies successfully; 📍Envision LATAM's lifecycle next steps, its challenges and opportunities, being able to build innovative solutions and anticipate user needs.

Requirements:

📍3-5 years of experience in fields such as marketing, digital marketing, campaign management, and e-commerce marketing; 📍Experience in launching both large-scale and targeted campaigns throughout the user lifecycle; 📍Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation; 📍Familiarity with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is preferred; 📍Experience in user segmentation, customer lifecycle management, and A/B testing; 📍Background in product development, product life-cycles, business process re-engineering, and continuous innovation; 📍Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels, with a solid understanding of Google Analytics, event tracking, and data structures. 📍Expertise in data mining, measurement, and analysis; 📍Creative thinking for developing innovative marketing strategies and engaging campaigns