Key Responsibilities:

📍Leadership & Strategy 📍Lead the entire marketing department, including Paid Media, Organic Growth (Content, SEO, Social), and Affiliate Marketing 📍Define and drive the overarching marketing strategy aligned with business goals 📍Build, coach, and scale a high-performing team of marketers, creatives, and strategists 📍Collaborate with Sales, Product, and Operations to ensure alignment on funnel performance and customer lifecycle optimization. 📍Paid Media 📍Oversee 7-figure/month ad spend across Meta, Google, YouTube, and native platforms 📍Ensure profitability and scalability of campaigns with strong ROAS Leverage Agora-> 📍Organic Growth 📍Develop content strategies that grow brand visibility and thought leadership across YouTube, LinkedIn, Twitter/X, and emerging platforms 📍Oversee SEO strategy and execution, including traffic growth and keyword positioning 📍Align content with sales and educational objectives. 📍Affiliate & Partnerships 📍Build and optimize a high-performing affiliate program using industry best practices and tracking platforms 📍Recruit top-tier partners and JV opportunities within the financial/crypto ecosystem 📍Ensure compliance, alignment, and performance tracking across affiliate efforts. 📍Analytics & Optimization 📍Own marketing KPIs: CAC, LTV, ROAS, CPL, churn rate, etc 📍Implement robust reporting systems and data dashboards 📍Lead weekly/monthly performance reviews and iterative strategy adjustments

Requirements

📍What Do You Bring? 📍Must-Have Qualifications 📍10+ years in performance marketing, with at least 5 years in a leadership/executive role. Proven ability to lead and scale marketing teams in a fast-growth, remote-first environment 📍Direct response marketing background with a deep understanding of copy, funnels, and customer psychology 📍Experience managing multi-channel campaigns and large media budgets 📍Strong background in affiliate marketing and strategic partnerships 📍Excellent communication, leadership, and decision-making skills 📍Experience with analytics tools (Google Analytics, Meta Ad Manager, Hyros, etc.) 📍Previous remote team leadership across time zones

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.