About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
Key Responsibilities
📍Leadership & Strategy 📍Define and own the vision, strategy, and roadmap for the Product Solution Design function under Global Product team. 📍Build, lead, and mentor a high-performing team of Product Designers, UX/UI Designers, Design Researchers, and UX Writers. 📍Advocate for design excellence and user-centric thinking across all levels of the organization including Coins Payment, Crypto Trading and other products. 📍Partner with Product, Engineering, Marketing, and Business teams to ensure holistic and cohesive product experiences. 📍Design Execution & Innovation 📍Oversee the end-to-end design process, from discovery and ideation to wireframes, prototypes, and final UI. 📍Implement design systems, frameworks, and tools that drive consistency and efficiency at scale. 📍Champion design thinking and research-led innovation, integrating user feedback and data into all design decisions. 📍Ensure designs are accessible, inclusive, and optimized for all platforms (mobile, web, etc.). 📍User Experience & Journey Ownership 📍Own the entire user journey and experience lifecycle, identifying pain points and opportunities for continuous improvement. 📍Develop metrics and KPIs to measure user satisfaction, usability, and design impact. 📍Drive initiatives to improve user onboarding, engagement, conversion, and retention through superior design. 📍Collaboration & Communication 📍Act as the voice of the user in strategic discussions and decision-making forums. 📍Effectively communicate design vision, strategies, and updates to stakeholders at all levels. 📍Foster a culture of collaboration, experimentation, and continuous learning within the design team and beyond.
Requirements
📍5+ years of experience in product design, UX/UI, or user experience strategy, with at least 4 years in a leadership or head-of-role. 📍Proven experience designing for digital products at scale (fintech, crypto, super apps, payments, or e-commerce experience preferred). 📍Strong portfolio demonstrating deep expertise in design strategy, user journeys, and end-to-end product design. 📍Mastery of design and prototyping tools such as Figma
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
