Responsibilities

📍Acquisition Funnel Strategy: Own the full user acquisition funnel from impressions to first deposit, including traffic growth, registration, KYC, and key conversion metrics 📍Build & Manage Global Media Matrix: Build a holistic media matrix spanning Crypto Media, KOL networks, KOCs, communities and content matrix. Design media segmentation, incentive structures and ROI frameworks, and optimize media mix across regions such as SEA, EU etc. 📍 KOL / Influencer / Community buildup: Build and scale a global crypto KOL matrix (X, YouTube, TG, TikTok, etc.), and manage partnerships, activations, AMAs, airdrops, and performance metrics 📍Affiliate & BD Collaboration: Collaborate with Affiliate/BD teams to provide creatives, traffic, and exposure support 📍Data-driven Growth: Monitor funnel metrics such as CTR, CVR, CAC, KYC rate, and FTD rate, and work with user operations and data teams to optimize conversion funnels 📍Compliance & Risk Alignment: Guild the team to identify invalid, fraudulent, and arbitrage traffic to ensure safe acquisition

Qualifications

📍Bachelor’s degree in any discipline. 📍5+ years of overall experience is required, including at least 2 years of demonstrated success in developing and scaling a comprehensive Media Matrix. 📍Prior experience in managing teams 📍Deep understanding of the crypto exchange, e-commerce, or forex growth funnel 📍Proven user acquisition experience across global markets (any region) 📍Strong analytical capability with modern analytics tools 📍Experience managing annual marketing budgets

Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.