Resposibilities:

📍Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met; 📍Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness); 📍Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights;Measure, understand, and report critical metrics progress to regional management & Central Leaders; 📍Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels; 📍Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion); 📍Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience; 📍Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing.

Requirements:

📍3-5+ years of experience in Growth/Digital/Marketing departments; Confident English is a MUST; Russian/Ukrainian speaking is strong PLUS; 📍Data-oriented mindset connecting actionable insights (data) and exact drivers (campaigns). Strong analytical capabilities related to user behavior analysis, and user retention strategy development in marketing funnels; 📍Execution-oriented professional - with the humility, drive, and scrappiness to get it done

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