About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍Own design execution for your Growth PDE group, ensuring work ships on time, at high quality, and against clearly defined outcomes 📍Lead hiring, onboarding, coaching, and performance management for designers within your group 📍Run design critiques that materially improve UX clarity, interaction design, hierarchy, composition, and consistency 📍Partner closely with product managers to define problem statements, success metrics, and experiment plans 📍Ensure teams conduct regular user testing, prototyping, and iteration, especially for high-friction or compliance-heavy experiences 📍Use quantitative data (funnels, experiments, engagement metrics) and qualitative insight (research, usability testing, feedback) to guide decisions 📍Standardize design patterns within your group to reduce rework and increase speed while maintaining quality 📍Improve collaboration between designers, engineers, and product managers by clarifying ownership, handoffs, and expectations 📍Introduce and evolve tools and workflows — including AI-assisted design and research — that increase team velocity and learning 📍Champion accessibility, inclusion, and localization across the experiences owned by your group 📍Maintain a consistently high bar for trust, clarity, and usability in regulated, high-impact user journeys
Skills you should HODL
đź“Ť8-10+ years of product design experience working on complex digital products đź“Ť4+ years of experience leading product designers đź“ŤHands-on experience designing onboarding, activation, rewards, referral, or retention flows đź“ŤStrong understanding of UX, interaction design, visual hierarchy, typography, and composition đź“ŤExperience using product metrics, funnels, experimentation, and usability testing to inform decisions
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