{"id":582840,"date":"2026-03-26T14:30:39","date_gmt":"2026-03-26T09:00:39","guid":{"rendered":"https:\/\/ambcrypto.com\/?p=582840"},"modified":"2026-03-26T12:48:50","modified_gmt":"2026-03-26T07:18:50","slug":"how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand","status":"publish","type":"post","link":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/","title":{"rendered":"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite several ETF launches, the market still hasn\u2019t seen a full TradFi-DeFi convergence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, structural trends like tokenization, stablecoins, and AI are steadily moving more financial activity on-chain. However, when it comes to large-scale institutional capital, participation from the traditional financial system has remained relatively cautious. That dynamic, however, could soon start shifting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a recent post on X, a senior Bloomberg analyst suggested that Morgan Stanley\u2019s <a href=\"https:\/\/ambcrypto.com\/predictions\/bitcoin-price-prediction\" target=\"_blank\" rel=\"noopener\">Bitcoin [BTC]<\/a> spot ETF launch could be \u201cimminent,\u201d following an official NYSE listing announcement for the Morgan Stanley Bitcoin ETF (MSBT), sparking renewed market speculation.<\/span><\/p>\n<figure id=\"attachment_582865\" aria-describedby=\"caption-attachment-582865\" style=\"width: 444px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-112600.png\"><img decoding=\"async\" class=\"wp-image-582865 size-full\" src=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-112600.png\" alt=\"Bloomberg\" width=\"444\" height=\"397\" srcset=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-112600.png 444w, https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-26-112600-300x268.png 300w\" sizes=\"(max-width: 444px) 100vw, 444px\" \/><\/a><figcaption id=\"caption-attachment-582865\" class=\"wp-caption-text\">Source: X<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Notably, <a href=\"https:\/\/x.com\/martypartymusic\/status\/2036816375436697987\" target=\"_blank\" rel=\"noopener\">most of the conversation<\/a> has revolved around a single key point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If confirmed, the move could mark one of the first instances of a major global bank moving beyond passive crypto exposure. Instead, it would signal deeper integration into the crypto ecosystem, potentially reshaping institutional Bitcoin flows going forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real focus? Morgan Stanley\u2019s distribution power.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For context, the firm runs one of the most influential advisor networks on Wall Street, managing $6.2 trillion in assets under management (AUM), giving it massive client reach. Naturally, when it comes to Bitcoin, that kind of distribution could meaningfully expand institutional access and drive fresh capital flows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, a CryptoQuant report reinforces this view, showing how the MSBT launch could reshape Bitcoin\u2019s institutional flows, which until now have largely been concentrated in the hands of just a few players.<\/span><\/p>\n<h2><b>MSBT could break MSTR\u2019s hold on institutional Bitcoin flows<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Strategy\u2019s Bitcoin holdings have so far gone largely uncontested by other institutional players.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2026, it\u2019s buying more BTC per week than most countries currently hold, with <a href=\"https:\/\/x.com\/cryptorand\/status\/2036797751984554350\/photo\/1\" target=\"_blank\" rel=\"noopener\">average weekly purchases<\/a> reaching 7,649. This marks a 77% increase from last year and a staggering 430%+ jump compared to its launch in 2020, reinforcing its influence on both price dynamics and the broader institutional adoption curve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supporting this, CryptoQuant data shows that Bitcoin treasury demand is now almost entirely driven by Strategy, with 45k BTC purchased in the past thirty days versus just 1k BTC from all other players. That\u2019s a 99% drop in participation, leaving the market highly concentrated.<\/span><\/p>\n<figure id=\"attachment_582876\" aria-describedby=\"caption-attachment-582876\" style=\"width: 1836px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18.png\"><img decoding=\"async\" class=\"wp-image-582876 size-full\" src=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18.png\" alt=\"Bitcoin MSTR\" width=\"1836\" height=\"532\" srcset=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18.png 1836w, https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18-300x87.png 300w, https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18-1024x297.png 1024w, https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18-768x223.png 768w, https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18-1536x445.png 1536w, https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/1-18-1200x348.png 1200w\" sizes=\"(max-width: 1836px) 100vw, 1836px\" \/><\/a><figcaption id=\"caption-attachment-582876\" class=\"wp-caption-text\">Source: CryptoQuant<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">To put it in perspective, a single player now controls roughly 76% of Bitcoin\u2019s institutional holdings, leaving broad corporate demand largely nonexistent. In this context, the MSBT launch could mark a key turning point for the institutional Bitcoin market. <\/span><span style=\"font-weight: 400;\">For one, <\/span><span style=\"font-weight: 400;\">Morgan Stanley\u2019s launch of the first U.S. BTC spot ETF marks a decisive step toward TradFi\u2013DeFi convergence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But beyond that, it could reshape institutional flows, bringing in a wider network of capital, expanding distribution, and diversifying participation in a way the market hasn\u2019t seen before. So, while MSTR has long dominated Bitcoin \u201ctreasury\u201d flows, MSBT could be the first real test of that concentration and a signal that TradFi is starting to engage with BTC on a larger scale.<\/span><\/p>\n<hr \/>\n<h2><strong>Final Summary<\/strong><\/h2>\n<ul>\n<li data-pm-slice=\"1 1 []\"><em>Morgan Stanley\u2019s Bitcoin spot ETF may reshape MSTR-dominated institutional Bitcoin flows, redistributing capital and participation. <\/em><\/li>\n<li data-pm-slice=\"1 1 []\"><em>The launch represents one of the first major moves by a U.S. bank to integrate TradFi with crypto, potentially broadening access and driving new institutional flows.<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With MSTR currently driving most institutional Bitcoin demand, the entry of a major global bank could signal a new phase of TradFi integration into crypto.<\/p>\n","protected":false},"author":113,"featured_media":582910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[35,360,66,3,4,20],"tags":[6427],"class_list":["post-582840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin-news","category-btc-trading-view","category-new-news","category-news","category-social","category-trading-view","tag-ambcrypto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand - AMBCrypto<\/title>\n<meta name=\"description\" content=\"Bitcoin flows are dominated by MSTR, but Bloomberg says Morgan Stanley\u2019s BTC ETF is \u201cimminent,\u201d potentially reshaping the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-image-preview:large\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand - AMBCrypto\" \/>\n<meta property=\"og:description\" content=\"With MSTR currently driving most institutional Bitcoin demand, the entry of a major global bank could signal a new phase of TradFi integration into crypto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"AMBCrypto\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cryptoamb\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T09:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ritika Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/ritz1462\" \/>\n<meta name=\"twitter:site\" content=\"@CryptoAmb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ritika Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ReportageNewsArticle\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/\"},\"author\":{\"name\":\"Ritika Gupta\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#\\\/schema\\\/person\\\/96bf5310c15a47d22e470ff5b21ed082\"},\"headline\":\"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand\",\"datePublished\":\"2026-03-26T09:00:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png\",\"keywords\":[\"ambcrypto\"],\"articleSection\":[\"Bitcoin\",\"BTC Trading View\",\"News\",\"News 1\",\"Social\",\"Trading View\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/\",\"url\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/\",\"name\":\"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand - AMBCrypto\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png\",\"datePublished\":\"2026-03-26T09:00:39+00:00\",\"description\":\"Bitcoin flows are dominated by MSTR, but Bloomberg says Morgan Stanley\u2019s BTC ETF is \u201cimminent,\u201d potentially reshaping the market.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png\",\"contentUrl\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png\",\"width\":1600,\"height\":900,\"caption\":\"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#website\",\"url\":\"https:\\\/\\\/ambcrypto.com\\\/\",\"name\":\"AMBCrypto\",\"description\":\"Stay Ahead!\",\"publisher\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#organization\"},\"alternateName\":\"AMBCrypto News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ambcrypto.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#organization\",\"name\":\"AMBCrypto\",\"alternateName\":\"AMBCrypto News\",\"url\":\"https:\\\/\\\/ambcrypto.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/amb-wide.jpg\",\"width\":600,\"height\":60,\"caption\":\"AMBCrypto\"},\"image\":{\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cryptoamb\",\"https:\\\/\\\/x.com\\\/CryptoAmb\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/13629485\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/#\\\/schema\\\/person\\\/96bf5310c15a47d22e470ff5b21ed082\",\"name\":\"Ritika Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Profile-100x100.jpeg\",\"url\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Profile-100x100.jpeg\",\"contentUrl\":\"https:\\\/\\\/ambcrypto.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Profile-100x100.jpeg\",\"caption\":\"Ritika Gupta\"},\"description\":\"Ritika Gupta is a coin-based journalist at AMBCrypto who focuses on how economic and political trends impact cryptocurrencies. A social sciences graduate from Gargi College, she reports on AI, DeFi, Web3, and blockchain, using her hands-on experience to turn complex crypto developments into clear, practical insights for readers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ritika-gupta-9b356b223\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/x.com\\\/ritz1462\"],\"url\":\"https:\\\/\\\/ambcrypto.com\\\/author\\\/ritika-gupta\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand - AMBCrypto","description":"Bitcoin flows are dominated by MSTR, but Bloomberg says Morgan Stanley\u2019s BTC ETF is \u201cimminent,\u201d potentially reshaping the market.","robots":{"index":"index","follow":"follow","max-image-preview":"max-image-preview:large"},"canonical":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/","og_locale":"en_US","og_type":"article","og_title":"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand - AMBCrypto","og_description":"With MSTR currently driving most institutional Bitcoin demand, the entry of a major global bank could signal a new phase of TradFi integration into crypto.","og_url":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/","og_site_name":"AMBCrypto","article_publisher":"https:\/\/www.facebook.com\/cryptoamb","article_published_time":"2026-03-26T09:00:39+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026-1024x576.png","type":"image\/png"}],"author":"Ritika Gupta","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/ritz1462","twitter_site":"@CryptoAmb","twitter_misc":{"Written by":"Ritika Gupta","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ReportageNewsArticle","@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/#article","isPartOf":{"@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/"},"author":{"name":"Ritika Gupta","@id":"https:\/\/ambcrypto.com\/#\/schema\/person\/96bf5310c15a47d22e470ff5b21ed082"},"headline":"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand","datePublished":"2026-03-26T09:00:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/"},"wordCount":548,"commentCount":0,"publisher":{"@id":"https:\/\/ambcrypto.com\/#organization"},"image":{"@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/#primaryimage"},"thumbnailUrl":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png","keywords":["ambcrypto"],"articleSection":["Bitcoin","BTC Trading View","News","News 1","Social","Trading View"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/ambcrypto.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/","url":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/","name":"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand - AMBCrypto","isPartOf":{"@id":"https:\/\/ambcrypto.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/#primaryimage"},"image":{"@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/#primaryimage"},"thumbnailUrl":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png","datePublished":"2026-03-26T09:00:39+00:00","description":"Bitcoin flows are dominated by MSTR, but Bloomberg says Morgan Stanley\u2019s BTC ETF is \u201cimminent,\u201d potentially reshaping the market.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ambcrypto.com\/how-morgan-stanleys-imminent-bitcoin-etf-launch-could-revive-btc-demand\/#primaryimage","url":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png","contentUrl":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/03\/FI_COIN_MORGAN_STANLEY_BTC_ETF_26-03-2026.png","width":1600,"height":900,"caption":"How Morgan Stanley\u2019s \u2018imminent\u2019 Bitcoin ETF launch could revive BTC demand"},{"@type":"WebSite","@id":"https:\/\/ambcrypto.com\/#website","url":"https:\/\/ambcrypto.com\/","name":"AMBCrypto","description":"Stay Ahead!","publisher":{"@id":"https:\/\/ambcrypto.com\/#organization"},"alternateName":"AMBCrypto News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ambcrypto.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ambcrypto.com\/#organization","name":"AMBCrypto","alternateName":"AMBCrypto News","url":"https:\/\/ambcrypto.com\/","logo":{"@type":"ImageObject","@id":"https:\/\/ambcrypto.com\/#\/schema\/logo\/image\/","url":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2026\/04\/amb-wide.jpg","width":600,"height":60,"caption":"AMBCrypto"},"image":{"@id":"https:\/\/ambcrypto.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cryptoamb","https:\/\/x.com\/CryptoAmb","https:\/\/www.linkedin.com\/company\/13629485\/"]},{"@type":"Person","@id":"https:\/\/ambcrypto.com\/#\/schema\/person\/96bf5310c15a47d22e470ff5b21ed082","name":"Ritika Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2025\/03\/Profile-100x100.jpeg","url":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2025\/03\/Profile-100x100.jpeg","contentUrl":"https:\/\/ambcrypto.com\/wp-content\/uploads\/2025\/03\/Profile-100x100.jpeg","caption":"Ritika Gupta"},"description":"Ritika Gupta is a coin-based journalist at AMBCrypto who focuses on how economic and political trends impact cryptocurrencies. A social sciences graduate from Gargi College, she reports on AI, DeFi, Web3, and blockchain, using her hands-on experience to turn complex crypto developments into clear, practical insights for readers.","sameAs":["https:\/\/www.linkedin.com\/in\/ritika-gupta-9b356b223\/","https:\/\/x.com\/https:\/\/x.com\/ritz1462"],"url":"https:\/\/ambcrypto.com\/author\/ritika-gupta\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/posts\/582840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/users\/113"}],"replies":[{"embeddable":true,"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/comments?post=582840"}],"version-history":[{"count":0,"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/posts\/582840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/media\/582910"}],"wp:attachment":[{"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/media?parent=582840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/categories?post=582840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ambcrypto.com\/wp-json\/wp\/v2\/tags?post=582840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}