{"id":581568,"date":"2026-03-22T01:30:08","date_gmt":"2026-03-21T20:00:08","guid":{"rendered":"https:\/\/ambcrypto.com\/?p=581568"},"modified":"2026-03-21T15:38:50","modified_gmt":"2026-03-21T10:08:50","slug":"why-strategy-ceo-sees-monster-demand-for-morgan-stanleys-bitcoin-etf","status":"publish","type":"post","link":"https:\/\/ambcrypto.com\/why-strategy-ceo-sees-monster-demand-for-morgan-stanleys-bitcoin-etf\/","title":{"rendered":"Why Strategy CEO sees \u2018monster\u2019 demand for Morgan Stanley\u2019s Bitcoin ETF"},"content":{"rendered":"

Is the market underestimating the potential impact of the upcoming Morgan Stanley spot Bitcoin ETF? Well, Strategy CEO Phong Le thinks so.\u00a0<\/span><\/p>\n

According to him, the wealth management segment of the investment bank could easily flip BlackRock\u2019s IBIT. <\/span><\/p>\n

He <\/span>added<\/span><\/a>,\u00a0<\/span><\/p>\n

Morgan Stanley Wealth Management oversees about $8 trillion in AUM and recommends 0\u20134% bitcoin allocation. A 2% allocation would represent $160 billion, ~3X the size of IBIT. $MSBT: Monster Bitcoin.<\/span><\/p><\/blockquote>\n

For perspective, BlacRock\u2019s iShares Bitcoin ETF (IBIT) currently leads the segment with a cumulative net inflow of $63 billion and assets under management (AUM) of $55 billion. Hence, the $160 billion projection would be three times bigger than IBIT\u2019s current AUM.\u00a0<\/span><\/p>\n

‘Still early?’ – Why Morgan Stanley is betting on BTC<\/strong><\/h2>\n

Since the first wave of U.S. spot BTC ETFs debuted in early 2024, Morgan Stanley has mainly been a distributor, allowing advisors to recommend third-party offerings such as BlackRock\u2019s IBIT. For this, it captures commissions for the access.\u00a0\u00a0<\/span><\/p>\n

As of Q3 2025, BlackRock\u2019s IBIT was printing nearly $191 million in management fees and was the third-highest revenue-generating product in its ETF line-up.\u00a0<\/span><\/p>\n

A few months later, Morgan Stanley applied to directly offer its BTC ETF product (MSBT). It <\/span>refiled<\/span><\/a> the application and could soon begin trading. This would eventually help it capture both the distribution and management fees.\u00a0<\/span><\/p>\n

As the U.S. spot BTC ETFs enter their third year, and IBIT\u2019s dominance continues, one would wonder why Morgan Stanley is suddenly making its bold bet in the space now.\u00a0<\/span><\/p>\n

According to Amy Odelnburg, the firm\u2019s head of crypto, the adoption was \u2018still early,\u2019 adding that current demand is mostly from self-directed investors rather than wealth-advisor-managed accounts.\u00a0<\/span><\/p>\n

Even the distribution of these ETFs, about 80% of what we see on our platform, is coming through the self-directed business.<\/span><\/p><\/blockquote>\n

The firm is eyeing BTC lending, trading, and even custody, and would be the first U.S. bank to directly offer a BTC ETF.\u00a0<\/span><\/p>\n

That said, Joe Takayama of Backpack <\/span>cautioned<\/span><\/a> that the $160 billion projected demand could still be unrealistic, as allocation could be below 2% or even close to zero.\u00a0<\/span>Meanwhile, the strong recovery in BTC ETFs seen in early March has reversed, with consecutive daily outflows over the past three days of trading.\u00a0<\/span><\/p>\n

Amid the ongoing macro uncertainty, a sustained risk-off mode by ETF investors could derail BTC\u2019s<\/a> recovery. At the time of writing, the asset traded at $70K.\u00a0<\/span><\/p>\n

\"Morgan<\/a>
Source: Glassnode\u00a0<\/span><\/figcaption><\/figure>\n
\n

Final Summary<\/h2>\n
    \n
  • Strategy CEO Phong Le projected that the Morgan Stanley BTC ETF could easily trigger $160 billion in demand.\u00a0<\/span><\/em><\/li>\n
  • Morgan Stanley said that institutional crypto adoption is still early, with current demand primarily driven by self-directed investors and not advisor-managed accounts.\u00a0<\/span><\/em><\/li>\n<\/ul>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Morgan Stanley is betting on a second phase of crypto adoption by wealth managers.<\/p>\n","protected":false},"author":79,"featured_media":581571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[35,360,66,3,4,20],"tags":[],"class_list":["post-581568","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bitcoin-news","category-btc-trading-view","category-new-news","category-news","category-social","category-trading-view"],"acf":[],"yoast_head":"\nWhy Strategy CEO sees \u2018monster\u2019 demand for Morgan Stanley\u2019s Bitcoin ETF - AMBCrypto<\/title>\n<meta name=\"description\" content=\"Morgan Stanley's upcoming spot Bitcoin ETF could massively outperform BlackRock's IBIT, according to Strategy CEO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-image-preview:large\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambcrypto.com\/why-strategy-ceo-sees-monster-demand-for-morgan-stanleys-bitcoin-etf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Strategy CEO sees \u2018monster\u2019 demand for Morgan Stanley\u2019s Bitcoin ETF - 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