{"id":237129,"date":"2022-05-25T18:30:36","date_gmt":"2022-05-25T13:00:36","guid":{"rendered":"https:\/\/ambcrypto.com\/?p=237129"},"modified":"2022-05-25T17:05:11","modified_gmt":"2022-05-25T11:35:11","slug":"another-exec-is-bullish-on-crypto-where-to-now-though","status":"publish","type":"post","link":"https:\/\/ambcrypto.com\/another-exec-is-bullish-on-crypto-where-to-now-though\/","title":{"rendered":"Another exec is bullish on crypto; where to now though?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite the present market attitude, forward-thinking firms, executives, and investors are optimistic about the crypto-industry&#8217;s long-term potential. <\/span>Harold Boss\u00e9, MasterCard&#8217;s<span style=\"font-weight: 400;\"> Vice President of New Product Development and Innovation, believes that crypto-assets and blockchain technology will be widely adopted sooner rather than later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to sources, millions of users are already consuming and transmitting crypto-assets around the world, as Boss\u00e9 observed during a blockchain webinar recently. He <\/span><a href=\"https:\/\/techcrunch.com\/2022\/05\/24\/mastercard-exec-is-bullish-on-crypto-sees-mass-adoption-sooner-rather-than-later\/\"><span style=\"font-weight: 400;\">said,<\/span><\/a><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;They are early adopters and new adopters, but we have switched toward mass markets, [and] that will be a very important aspect for financial institutions to move into the space.&#8221;<\/span><\/p><\/blockquote>\n<h4><strong>Crypto today is like the early days of the Internet?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Boss\u00e9, like many others before him, evaluated the current status of the crypto-business to the Internet&#8217;s early days. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Think about the dawn of the Internet; no one could have imagined that Amazon could even be an idea. You need the Internet for Amazon to function,&#8221; he said. The exec went on to add,\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;We\u2019re in the same situation: How do we transform the lives of people and go into demographics or groups of people who don\u2019t think about blockchain first but think about their business problems?&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">He did point out that there are several obstacles to overcome before cryptos become more popular. He cited a lack of top management awareness, business reasons concerning scalability, cost, and speed, as well as regulatory considerations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Vice President is afraid that several market factors, including the fall of <\/span>TerraUSD (UST)<span style=\"font-weight: 400;\"> and <\/span>LUNA,<span style=\"font-weight: 400;\"> have been driving the crypto-market down in recent weeks. If larger players are to engage, all of these factors, as well as others, would indicate a growing need for security in the industry.<\/span><\/p>\n<h4><strong>Mastercard and crypto over the years<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">With crypto-backed credit services and the recent filing of NFT and Metaverse trademarks, MasterCard has already shown interest in the crypto-sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a blog about Mastercard supporting crypto-payments,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;This effort will open up a whole new world of possibilities for buyers and businesses, allowing them to deal in a whole different way. This adjustment could attract new clients who are already interested in digital assets, as well as help sellers, retain existing customers who want this extra alternative. Customers will also have additional options to save, store, and send money.&#8221;<\/span><\/p><\/blockquote>\n<p>Nexo<span style=\"font-weight: 400;\">, a cryptocurrency lender, recently announced a partnership with Mastercard to produce the world&#8217;s first &#8220;crypto-backed&#8221; payment card.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The card is linked to a Nexo-provided crypto-backed credit line and may be used at any of the <\/span>92 million <span style=\"font-weight: 400;\">Mastercard-accepting retailers globally. This will allow investors to spend up to <\/span>90%<span style=\"font-weight: 400;\"> of the fiat value of their crypto-assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By filing 15 trademark applications linked to NFTs, Mastercard has also indicated its arrival into the metaverse. Mastercard aims to facilitate virtual payments in the metaverse &#8220;and other virtual worlds,&#8221; according to a trademark application.<\/span><\/p>\n<h4><strong>More players in the game<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">And, it is not just Mastercard who is in this game. It is becoming more common to use cryptocurrencies such as Bitcoin and Ethereum to make purchases in stores and restaurants. More businesses recognize the value of cryptocurrencies and are incorporating them into their operations in some way.\u00a0<\/span><\/p>\n<p>Binance,<span style=\"font-weight: 400;\"> the world&#8217;s largest cryptocurrency exchange by trading volume, recently launched a new cryptocurrency-based <\/span><a href=\"https:\/\/www.binance.com\/en\/cards\/?ref=37470145\"><span style=\"font-weight: 400;\">Visa debit card<\/span><\/a><span style=\"font-weight: 400;\">. Cryptocurrencies can be converted to EUR in real-time when a user conducts a transaction.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the present market attitude, forward-thinking firms, executives, and investors are optimistic about the crypto-industry&#8217;s long-term potential. Harold Boss\u00e9, MasterCard&#8217;s Vice President of New Product Development and Innovation, believes that crypto-assets and blockchain technology will be widely adopted sooner rather than later. According to sources, millions of users are already consuming and transmitting crypto-assets around<a href=\"https:\/\/ambcrypto.com\/another-exec-is-bullish-on-crypto-where-to-now-though\/\">Continue reading <span class=\"sr-only\">&#8220;Another exec is bullish on crypto; where to now though?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":21,"featured_media":237136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[44,66,3,4,20],"tags":[],"class_list":["post-237129","post","type-post","status-publish","format-standard","has-post-thumbnail","category-global-news","category-new-news","category-news","category-social","category-trading-view"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Another exec is bullish on crypto; where to now though? 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