{"id":227517,"date":"2022-04-12T15:15:31","date_gmt":"2022-04-12T09:45:31","guid":{"rendered":"https:\/\/ambcrypto.com\/?p=227517"},"modified":"2022-04-12T14:47:22","modified_gmt":"2022-04-12T09:17:22","slug":"andrea-abrams-joins-the-faith-tribe-executive-team","status":"publish","type":"post","link":"https:\/\/ambcrypto.com\/andrea-abrams-joins-the-faith-tribe-executive-team\/","title":{"rendered":"Andrea Abrams joins the Faith Tribe executive team"},"content":{"rendered":"

Faith Tribe<\/a>, the collaborative fashion platform and ecosystem devoted to open-sourcing fashion talent and unlocking new opportunities for creators, artists, and fashion businesses everywhere, with a dual-chain token ($FTRB) launched on the Ethereum (ERC20) and Polygon blockchains, is pleased to announce that retail, fashion and Web 3 veteran, Andrea A. Abrams, is joining as Chief Strategist, effective immediately.<\/span><\/p>\n

Created by the owners of fashion brand Faith Connexion, Faith Tribe will allow creators to design and customize their digital and physical fashion assets, mint them into NFTs, and create and submit new original designs for access to Faith Connexion\u2019s extensive design, manufacturing, marketing and commerce ecosystem. Faith Tribe co-founders, Wahid Chammas and Maria Buccellati announced Andrea\u2019s addition as they start the expansion of the Faith Tribe suite of services to achieve the company\u2019s vision of becoming the leading open-source platform for product creation, manufacturing, and distribution.<\/span><\/p>\n

\"\"
Andrea A. Abrams<\/figcaption><\/figure>\n

Andrea is a retail industry veteran and global executive with a broad background in cross-border expansion strategies, as well as technologies for physical and digital retail and fashion. She is a retail technology and blockchain investor, board member, and advisor, participating in pre-seed rounds of notable blockchain companies, wearable NFT platforms, and technology startups for physical and digital commerce. After a long international career in the retail and fashion industries, including driving international expansion for a multi-national retail REIT, working on the launch of new retail concepts, advising international retail companies on their global and omnichannel expansion, and launching an incubator devoted to connecting talent and opportunities in fashion and entertainment, Andrea became a retail tech investor. <\/span><\/p>\n

She was in search of technologies that would solve many of the issues faced by retailers, designers and product makers, such as inefficient inventory management, lack of uniform POS standards, and limited tools for sustainable production and distribution, when she got involved with the blockchain community in 2018. The solutions this new technology offered felt as transformational to her as the advent of Web 1 and Web 2 in the mid-1990s and early 2000s. Andrea stated, \u201cI believe that, in the same way that the internet ushered in the eCommerce era, Web 3 and the Metaverse represent the dawning of the iCommerce era, an immersive new way of consuming products and experiences.\u201d<\/span><\/p>\n

\u201cThe ability to create digital lives for real-life products is opening the door to a truly phygital existence,\u201d Andrea said, adding, \u201cand by connecting a global pool of talent with resources and opportunities – enabling collaboration, exposure and distribution in physical and digital worlds through Web 3 technology – Faith Tribe<\/a> is helping define the new creator economy. I am honored to be invited to help shape the future of fashion with Maria, Wahid, the Faith Tribe team and the entire Faith Tribe ecosystem.\u201d<\/span><\/p>\n

\u201cAndrea brings a unique mixture of physical and digital fashion, retail and lifestyle expertise to our team,\u201d said Wahid Chammas. He added, \u201cFrom the very first day we launched this project, we knew we needed to recruit a unique and formidable leader to propel Faith Tribe\u2019s development and growth trajectory. The world has but a handful of marquee candidates who boast years of C-suite experience in Web 3 and the Metaverse, coupled with decades of experience in the fashion industry and with Fortune 500 companies – I am so proud we were able to recruit Andrea, a titan with the truly rare skillset necessary to help us run a global fashion brand and an appreciation for Faith Connexion\u2019s rich history, while at the same time transforming our open- source design platform for a future on the blockchain.\u201d<\/span><\/p>\n

Prior to joining Faith Tribe, Andrea set out to create an incubator for the strategic incorporation of new Web 3 technologies and activities necessary to bridge the virtual and physical worlds. She founded PHYGICODE <\/span>(www.phygicode.io) in 2021, bringing together a consortium of industry leaders from physical and digital areas of retail and fashion to develop a balanced conversation. Andrea will continue her work with PHYGICODE, while leading strategy for Faith Tribe, and is proud to point out that Wahid and Maria are members of the PHYGICODE ecosystem.<\/span><\/p>\n

Prior to her work in retail tech, Andrea spent a large part of her career in executive positions in development, acquisitions, global merchandising and investment, expanding retail methodologies to new frontiers, with transactions in Turkey, Brazil and Central America. Her relationship with Faith Connexion goes back to 2017, when she was introduced to Maria at a time when unique and authentic product experiences were becoming a crucial component of the retail environment. <\/span><\/p>\n

Andrea admired Faith Connexion\u2019s DNA and the winning formula of bringing together fashion, music and art to create extraordinary and unforgettable in-store experiences and one-of-a-kind product. \u201cFaith Connexion was ahead of the curve when it came to creative collaboration. Some of my favorite garments were customized by artists discovered by Maria and featured at her store events,\u201d Andrea said. She added, \u201cTaking this collaborative approach to fashion creativity to the Metaverse is a natural next step for the brand.\u201d<\/span><\/p>\n

Maria Buccellati said \u201cAndrea has worked on the business and geographic expansion of prominent retailers and fashion brands and has personally participated in the curation of iconic retail projects around the world. She understands my passion for curation of product and experiences, bringing together talent from many walks of life.\u201d She continued, \u201cAndrea combines her experience in the fashion industry with her extensive corporate acumen forged after years of helping companies in the US, UK, Europe, Canada and Latin America, and most of all, she is extraordinarily passionate about Web 3. She is committed to showcasing the power of expanded self-expression though Metaverse identities and activities.\u201d<\/span><\/p>\n

Wahid Chammas concluded, \u201cAndrea believes that the future is \u2018phygital\u2019 and that the economic integration of our physical and digital worlds will define the next decade. She embodies the values of our platform and devotes her time to defining new cultural currencies around consumption for access instead of possession.\u201d<\/span><\/p>\n

Disclaimer: This is a paid post and should not be treated as news\/advice.<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Faith Tribe, the collaborative fashion platform and ecosystem devoted to open-sourcing fashion talent and unlocking new opportunities for creators, artists, and fashion businesses everywhere, with a dual-chain token ($FTRB) launched on the Ethereum (ERC20) and Polygon blockchains, is pleased to announce that retail, fashion and Web 3 veteran, Andrea A. Abrams, is joining as ChiefContinue reading “Andrea Abrams joins the Faith Tribe executive team”<\/span><\/a><\/p>\n","protected":false},"author":58,"featured_media":227520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[18,2,21],"tags":[],"class_list":["post-227517","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hide-cryptopanic","category-press-release","category-spn-news"],"acf":[],"yoast_head":"\nAndrea Abrams joins the Faith Tribe executive team - AMBCrypto<\/title>\n<meta name=\"description\" content=\"Faith Tribe, the collaborative fashion platform and ecosystem devoted to open-sourcing fashion talent and unlocking new opportunities for creators,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-image-preview:large\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ambcrypto.com\/andrea-abrams-joins-the-faith-tribe-executive-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andrea Abrams joins the Faith Tribe executive team - 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